Hop over to Blackpool for a UK first for the Launch of a Brand New PETER RABBITâ„¢ Attraction | Little Touches

Hop over to Blackpool for a UK first for the Launch of a Brand New PETER RABBITâ„¢ Attraction

Peter Rabbit Blackpool


Merlin Unveils Oversized World of PETER RABBIT™: EXPLORE AND PLAY for Families to Enjoy on Blackpool’s Seafront


Families will be able to enjoy an unforgettable day out this February half term when PETER RABBIT™: EXPLORE AND PLAY, a new £1M interactive, multi-sensory attraction based on the world famous animated TV series, opens its doors to the public in Blackpool this February 12th at the beginning of a year-long celebration to mark the 120th birthday of the mischievous Peter Rabbit.


Guests are being invited to hop into the oversized world of PETER RABBIT and friends to discover lots of fun adventures, challenges, games and even meet PETER RABBIT himself.


The attraction takes visitors through a series of themed zones, to see if they really have what it takes to join the Secret Treehouse Club! Guests get to experience life as Jeremy Fisher, where they can “splash” in a sensory pond, play lily pad drums and even strum musical reeds; then it is time to go on an adventure through Mr McGregor’s Garden with its giant carrots and mud slides. Next, intrepid explorers will venture into Mr Bouncer’s Invention Workshop and prepare dinner for PETER RABBIT and his bunny friends in The Burrow!


The attraction is located next to the famous Madame Tussauds on Blackpool Promenade and is designed to bring to life the beloved PETER RABBIT animated TV series produced by Silvergate Media that airs daily on CBeebies. It is the firststand-alone Merlin visitor attraction to be based on the series and has been 18 months in the making.


Guests will need to think like a rabbit, move like a rabbit and deploy rabbit-like senses with a whole burrow-full of creativity in order to complete challenges and earn special badges to gain entry to a secret treehouse club. Visitors will even be able to meet PETER RABBIT himself and give him a ‘high paw’ – making the experience a bumper bunny day out! We firmly support Blackpool’s overall ambition to be the UK’s number one family seaside resort and with such a fabulous family-favourite brand joining our Blackpool Cluster of attractions we can’t wait to ‘hop’ to it and get the experience open on Saturday!” 


Stuart Jarman, General Manager




PETER RABBIT™: EXPLORE AND PLAY Blackpool, which has created more than 20 new jobs, has been developed in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co.) and Blackpool Council.


It joins Merlin’s six other attractions in Blackpool, including The Blackpool Tower and SEA LIFE Blackpool, experiences which are all available to purchase on their own or together with other Blackpool attractions and shows at www.LittleTouches.com/BlackpoolShop



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